Reading List: Speak to Your Audience's Emotions

Ken Robinson's How Schools Kill Creativity speech is well worth a watch in its own right. This Business Insider post, however, cleverly points to 3 clear public speaking lessons that can be learnt from the most popular TED Talk ever. 

If you manage to speak to the emotions of your audience, give them something they haven't had before and tell a good a story as you go, your speech will be a breeze. You might even get 28 million views on YouTube. Might.

Read the piece, watch the video and see what you think.

Estimated Reading Time:  2 minutes

Standout Quote: “What we do know is, if you're not prepared to be wrong, you'll never come up with anything original — if you're not prepared to be wrong. And by the time they get to be adults, most kids have lost that capacity.”

Reading List is a new kind of post for our Effective Business Communication blog. Each week, we’ll point to an article, video or graphic that has taken our interest. The posts that made us stop scrolling and listen. We’d love to hear what you think in the comments below.