Website Content Engager
Your best customer was once an unknown visitor.
How good is your website at converting an unremarkable visitor into a remarkable prospect?
The world of lead magnets and visitor engagement is being squeezed between the powerful visitor controlled metrics of quality and personalisation. Sign-up rates for traditional lead magnets have been on the slide for a while.
We have the answer and you test drive right here, right now – for free, no obligation. It’s a green ride, fully electric, with no hydrocarbons. The keys are in the ignition, so go ahead, slip behind the wheel and take it for a spin.
For those of you who appreciate a bit more detail before slipping behand the wheel, here’s some more about quality, personalisation and the elephant in the room.
Why traditional lead magnet sign-up rates are collapsing
Let’s take a closer look the powerful visitor controlled metrics of quality and personalisation.
Quality
Visitors are becoming more savvy. They know you value their email address – and increasingly they distrust the quality of what they’re being offered in exchange.
It’s time to talk about the elephant in the room, or the one on many a home page, at least. The unmentionable truth is that the quality of lead magnets has been on the slide ever since Microsoft introduced ‘Save as PDF’.
Even if you have a deeply researched, erudite and well written report to offer, the state of suspicion in the market is such that you’re unlikely to be trusted, and your sign-up rates will be suffering too, along with everyone else’s.
I know colleagues who claim to be bucking the trend, claiming that their numbers are holding up well, and in absolute numbers, this might well be the case. However, when they factor in that their site is attracting much more traffic than it used to, then the reality that they have a leaky bucket hits home.
Want to take that test drive now? Be my guest – go right ahead.
Personalisation
We’ve known since time started that people are interested in themselves. The rise of social media, coupled with the instant gratification delivered over the internet has pushed self-interest several notches along the scale.
People no longer want generic – no matter how deeply it’s researched or how eruditely it’s written. They want something that’s personalised to them: their circumstances, their lifestyle, their challenges.
The auto industry knows this. For years now manufacturers like BMW (with the Mini) and Citroen (with the DS3) have offered a vast range of personalisation on their news cars, even though each is built on a production line, alongside others with different specifications.
Mass customisation is well and truly part of modern society – and firms that can show easy instant delivery of it will stand out head and shoulders above the rest.
The solution lies in first proving your worth by being personally useful, without any request for payment in the form of an email address. And then offering even more detailed, relevant and personalised help.
Take the Website Content Engager for a spin around the block and see how we do it.
How you can get high quality, mass customisation to work for you
Website Content Engager is a done-for-you lead magnet service. We produce high quality lead magnet systems that are highly engaging and will boost your sign-up rates.
The lead magnets we produce for you will be personally useful to your website visitors. Having established their value, the system will then offer to email the visitor a more detailed and personalised report.
The easiest way to explain it is by showing it, so take Website Content Engager for a test drive right now and see how it performs for you.